Speaking
Talks that change how people think about Email
Marketers obsess about what emails to send. Few wonder how they’re received.
I speak about the signals, assumptions, and overlooked decisions that shape whether email gets through and does its job.
My talks help audiences think more clearly about deliverability, subscriber experience, and the parts of email most people only notice once something breaks.
Webinars, summits, memberships, podcasts, panels, and guest trainings.
Signature Talks
Anatomy of a Deliverable Email
A deliverable email is not just well-written. It’s legible to both people and systems.
What mailbox providers and recipients pay attention to, and what causes emails to bounce, land in spam, or get ignored.
The Emails Nobody Designs
The least glamorous emails in your business do the most trust-building work.
How receipts, confirmations, and account emails shape brand perception and what happens when they're treated like afterthoughts.
Your Waitlist Isn’t Waiting
You think you have a waitlist. You have a pile of fading maybes.
Why silence between signup and launch weakens momentum, sender reputation, and your odds of nailing launch day.
What Audiences Leave With
- How to spot red flags before a campaign, launch, or sequence bombs
- How to discern whether the real problem is technical, content, or trust
- How to evaluate email performance beyond opens and clicks
- How to decide what’s actually worth fixing and what’s just noise