Inbox Welcome Blog
A hub for businesses that want to grow sustainably by building lasting customer relationships with email marketing.
Onboarding
Why You Should Subscribe to Your Own Damn List
What's the easiest way to improve the health of your email list? Subscribe and experience it as a stranger.
Case Studies
Not All Email Metrics Are Created Equal
Are you focusing on the wrong email metrics? Open and click rates tell part of the story, but unsubscribes, bounces, and spam complaints reveal the real health of your list—and protect your paying customers. Learn why these overlooked metrics matter and how to act on them.
Reputation
Think Buying an Email List Is Smart? Here’s Why It’s a Terrible Idea
Think buying an email list will grow your business? It won’t. From blocklists to spam filters, this so-called shortcut creates more problems than it solves. Find out why it fails, and how to build a list that works.
Deliverability
When Gmail Stops Delivering: Why List Hygiene Matters More Than Ever
How do recent changes at Google affect your deliverability? Find out inside, along with 3 simple steps to fix it now and going forward.
Content & Design
9 Email Strategies to Keep Your Course Participants Hooked and Finishing Strong
Want your participants to finish your course or stay engaged in your membership? These 9 email strategies will help you drive completion rates and build loyalty.
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